1. Introduction

Welcome to Trainers Feet (“we”, “us”, or “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website trainersfeet.co.uk or make a purchase from us.

We respect your privacy and are committed to protecting your personal data. This policy complies with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

2. Information we collect

We may collect the following categories of personal data when you interact with our website:

• Personal identification: Name, email address, billing and shipping address, and phone number.
• Order details: Products purchased, payment information, and order history.
• Technical information: IP address, browser type, device information, and cookies data.
• Marketing data: Preferences for receiving promotional emails and newsletters.
• Support interactions: Any messages, inquiries, or feedback you send to our support team.

3. How we use your information

We process your data for the following purposes:

• To process and deliver your orders.
• To communicate order updates, confirmations, and support responses.
• To improve our products, services, and website performance.
• To personalize your shopping experience.
• To detect and prevent fraud or unauthorized activity.
• To send you marketing emails (only with your explicit consent).
• To comply with legal and regulatory obligations.

4. Sharing your information

We only share your information when necessary to provide our services, such as:

• Payment processors (e.g., Shopify Payments, PayPal) for secure transactions.
• Shipping carriers for delivery fulfillment.
• IT service providers for hosting and site maintenance.
• Legal authorities if required by law or to protect our rights.

We do not sell, rent, or trade your personal data to third parties.

5. Cookies & tracking technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website performance.

Cookies are small text files stored on your device. You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our site.

We use the following types of cookies:

• Essential cookies – required for basic site functionality.
• Analytics cookies – help us understand how visitors use our site.
• Marketing cookies – used to display relevant advertisements.

6. Data retention & security

We retain your personal data only as long as necessary to fulfill the purposes described in this policy and comply with legal requirements.

Your information is stored securely using encryption, firewalls, and access controls. Although we take all reasonable precautions, no system is completely secure.

7. Your rights (GDPR & UK law)

You have the right to:

• Access and receive a copy of your personal data.
• Request correction of inaccurate or incomplete data.
• Request deletion (“right to be forgotten”).
• Object to data processing for marketing purposes.
• Withdraw consent at any time.
• Request data portability to another service.

To exercise these rights, please email us at support@trainersfeet.co.uk.

8. Third-party services

Our website is powered by Shopify. Shopify may process your personal data as a data processor under GDPR. You can read Shopify’s privacy policy at www.shopify.com/legal/privacy.

We also integrate with trusted third-party tools for analytics, marketing, and customer service — all of which are GDPR compliant.

9. Marketing communications

With your consent, we may send promotional emails about new products, discounts, or special offers. You can unsubscribe at any time using the “Unsubscribe” link in any email or by contacting us directly.

10. Children’s privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from anyone under this age. If you believe your child has provided us personal information, please contact us for immediate deletion.

11. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date. Continued use of our website after any changes constitutes acceptance of the revised policy.

12. Contact us

For any questions, concerns, or requests regarding your personal data, please contact: